Global sustainability leader Ecolab, which provides services and solutions for water, hygiene, and infection prevention, has announced the Middle East’s adoption of a revolutionary global technology designed to power high-performance data center cooling. 3D TRASAR Technology for Direct-to-Chip Liquid Cooling, a new product from Ecolab, helps safeguard data center servers by continuously monitoring coolant health metrics like temperature, pH, and flow rates.
With this solution and other offerings, Ecolab now provides comprehensive coverage of the data center cooling market, leveraging in-house technology and insightful data to spur growth while lowering the demand on essential natural resources, thereby bolstering the region’s rapidly expanding artificial intelligence infrastructure and long-term sustainability objectives.
PwC predicts that the capacity of data centers in the Middle East will triple over the next five years, from 1 GW in 2025 to 3.3 GW. Data centers require dependable water and power to cool high-performance computing systems as they grow to accommodate the rapid advancement of AI technology.
In the Middle East, where extreme heat and water scarcity make sustainable infrastructure planning difficult, this expansion increases demand for energy and water, underscoring the need for scalable, resource-efficient solutions. Data centers are essential to an industry’s ability to prosper in the modern digital world, which emphasizes how crucial it is to maximize water use while promoting corporate expansion.
Stefan Umiastowski, Ecolab’s Senior Vice President & CEO for India, Middle East, and Africa, said: “The Middle East is rapidly emerging as a global hub for AI and digital infrastructure — and with that growth comes rising demand for water and energy. This new technology arrives at a critical time, helping our customers meet the demands of AI-driven expansion while managing resources efficiently. In one of the most water-scarce regions in the world, performance and sustainability must go hand in hand.”
Offering water, hygiene, and infection prevention solutions and services that safeguard people and the resources essential to life, Ecolab (NYSE:ECL) is a trusted partner for millions of customers and a global leader in sustainability. Building on over a century of innovation, Ecolab operates in more than 170 countries, employs about 48,000 associates, and generates $16 billion in sales annually. The company provides world-class service, data-driven insights, and comprehensive science-based solutions to improve food safety, preserve safe and clean environments, and maximize energy and water use. Customers in the food, healthcare, high tech, life sciences, hospitality, and industrial sectors benefit from Ecolab’s creative solutions, which increase operational effectiveness and sustainability.
In order to satisfy the particular requirements of data centers, the new technology was created with important input from manufacturers of IT equipment and data center operators. Operators can now maximize performance at every stage, from cooling towers to direct-to-chip infrastructure, thanks to Ecolab’s comprehensive portfolio of cooling management solutions. Better performance is made possible by this integrated system, which also promotes energy and water savings.
“Water is now a strategic asset rather than merely a utility. Furthermore, AI can assist in resolving the issues it causes if it is used properly. We’re helping data centers do more with less by fusing Ecolab’s experience with cutting-edge digital tools, thereby balancing environmental stewardship with business performance,” Umiastowski continued.
Source : Zawya
