A large portion of the population believes that safe drinking water will be delivered to their homes daily. However, many people are unaware of the importance of water utilities in providing clean drinking water to their communities.
Several national and state initiatives have been designed to explain the worth of water to raise public awareness of its necessity.
These campaigns address a variety of issues that are important to water utilities, such as the costs of replacing aging infrastructure, the importance of developing the water sector workforce, the implications of water availability and/or water quality issues, and encouraging people to conserve water through behavior change.
What is the value of water? And its price?
According to economists, a good’s value is what one gets in exchange for the price one pays for it, not the other way around.
The distinction between the two ideas has historically been one of the most perplexing economic issues and the source of the biggest social and political debate.
Water represents the opposites of this dichotomy: it has a very high value because no one could exist without it, but in the industrialized world, we pay far less for it than for other things that are not necessary for survival.
Value is a concept with a subjective meaning that depends on social, climatic, and individual circumstances.
Water does not have the same value to a farmer as it does to a city dweller, nor does it have the same value to a Sahelian nomad as it does to a Scandinavian.
Many individuals are not aware of the importance of their surroundings and the water that keeps them alive.
Many people are also ignorant of the significance of the water cycle, which is a vital component of the ecosystem as we know it and the major force behind nature upon which we are all dependent.
Value of Water
Engineers oversee the water business. Engineers are natural problem solvers, and after they’ve figured out a solution for one project, they go on to the next.
Communication, on the other hand, isn’t a project; it’s a partnership in which the effort never ends. Do not let this deter you from starting a discussion.
A water utility that invests in effective communication with the community it serves cares about the individuals that make up that community. That is something that will be noticed—and rewarded.
The price of water: from actual costs to emotions
Everyone has access to water because it is a natural resource, but maintaining its availability, quality, and environmental balance requires infrastructure and technology, both of which have a cost.
Sanitation and water availability are undergoing fast change. Water demand is anticipated to outpace supply by 40% by 2030.
The worth of water is rising daily due to overpopulation, environmental damage, and climate issue.
What about the cost?
Agriculture, a field closely related to governance and extremely sensitive to management changes, use more than 70% of the water in the world.
Pricing agricultural water is a constant source of contention for Singaporean professor Asit K. Biswas: “I don’t know of any nation that rates agricultural water. It is also difficult to stop a government from subsidizing farmers once it has begun doing so.
Water use for domestic, industrial, and agricultural purposes competes with one another on a global scale. Susan Moisio, a U.S. engineer, made the following observation and provided the well-known water stress in California as an illustration: “We define water as drinking water, wastewater, runoff water and groundwater, and we have different procedures in each scenario.
We don’t appreciate it as a single body of water, and California’s worrying water shortage makes us realize that we need to modify our strategy.
But we all believe that buying water costs money. The UN’s proclamation of the human right to water includes the idea of access to water, which is inherent in the price of water.
To provide universal and equitable access to clean and cheap drinking water for all, according to SDG 6’s target 6.1.
The term “affordable” means that paying for services does not obstruct access to them or stop individuals from meeting other essential human needs, such as housing or food.
According to the UN, water costs shouldn’t account for more than 3% of a family’s spending power. However, many poor nations do not meet this need.
The case of Port Moresby, the capital of Papua New Guinea, was brought up by Carlos Garriga. There, 50 liters of water—the daily amount advised by the WHO for human needs—cost 1,84 pounds, which is more than half of the income of a family with the lowest income.
These 50 liters cost 0.07 pounds in England, which equals 0.1% of the average income of the households with the lowest incomes, according to Garriga, giving you an indication of the inequality, this represents.
Are we able to use that to boost water improvement?
What can the water enterprise study from 2020 and the way are we able to use that to boost water improvement?
The enterprise has a few surely proper solutions which are higher than we would realize. Of path, we must keep pushing ahead to improve.
UV technology
Increased efficiencies in manner control, smarter deployment of sensing and expanded use of technology like UV-C LEDs, will hold elevating the bar. This results in communication.
As great and tragic Covid-19 has been to the worldwide human population, the truth stays that water and sanitation some distance outweighs it in phrases of death, illness, and poor financial impact.
So, we want to continuously refine our message to the arena of the genuine fee of water – we store lives! Ultraviolet mild era for disinfection has visible a large surge of hobby in 2020.
The awareness that UV may be deployed for air and floor remedy on an extensive scale to inactivate Sars-Cov-2 (the virus that reasons Covid-19) has attracted enterprise hobby from new gamers and a resurgence of the hobby from present gamers.
This has stressed deliver chains to the impairment of water remedy benefits.
However, the water remedy enterprise is a long time in advance of air/floor answers withinside the deployment of UV technology.
From hardware design to dimension verification and validation standards, the water remedy enterprise has solved numerous troubles presently being contemplated in different circles.
It’s more exciting than that they now no longer seem to have a benefit on that advantage.
It seems that UV water producers have a large part remained inside their lane and now no longer accelerated into air and floor applications.
Why is that? Do they have got sufficient on their plate? Do they see that software as a capability short-time period opportunity?
Are they used to extra stringent necessities and unprofitable with a “backward footstep” in phrases of system corroboration?
Whatever the case, the water remedy enterprise has loads to offer.
Importance of communication
Every communication initiative at Rogue Water is approached through a specific lens, employing the ABCs of water communication: assessment, branding, content, and strategy.
A simple structure fosters the communication culture required to acquire clients’ confidence and support. The cornerstone of a sustainable water utility is a public trust.
References
- https://waterfm.com/communicating-the-value-of-water-the-abcs-of-water-communication/
- https://www.awwa.org/Store/Product-Details/productId/38137308
- https://www.i-micronews.com/covid-19-a-perfect-use-case-for-uv-lighting-technologies-an-interview-with-ams-osram-piseo-and-yole-developpement/
- https://www.sciencedaily.com/releases/2020/04/200414173251.htm
- https://smartwatermagazine.com/news/smart-water-magazine/world-water-day-2021-what-value-water
- https://www.wearewater.org/en/what-is-the-value-of-water-and-its-price_349991
