Introduction
In order to ensure its protection and preservation in the face of upcoming challenges brought on by today’s worldwide changes, water security is a crucial issue that various policies seek to address. As a key component of the country’s larger security framework, the government has given protecting the Kingdom’s water security a lot of attention as part of Saudi Vision 2030. In order to guarantee the preservation and sustainability of water resources for the benefit of future generations, important indicators and targets have been established, along with suitable systems. While adhering to phased responsibilities throughout the transformation process, the authority’s regulatory oversight, sustainable management of water resources, improvement of service quality, strengthening of capabilities, promotion of economic growth, innovation and technology, and prioritization of environmental protection all reflect its crucial role in ensuring the Kingdom’s water security. Al-Mousa Trading Co, whose primary operations provide simple and reasonably priced access to water, is one of the key private sector entities driving this endeavor. It has profited from the Vision’s emphasis on prudent water management while collaborating closely with the government.
Thriving Under Vision 2030
As a member of the Al-Mousa Group, which was established in 1960 as a supplier of deep well pumps made abroad and has since expanded to include ten businesses, including Sadan Saudi Water and Energy Company and National Water Works Company, Al-Mousa Trading Company was impacted by Vision 2030, which has made it much bigger and more significant for its operations than it was initially anticipated when it was first announced in 2016. Over the previous five years, the total number of employees has doubled to 240, and an additional 100 hires are anticipated in 2025.
“Our revenue has reached about $800 million a year, and since King Salman and Crown Prince Mohammed bin Salman have made the water industry a major component of Vision 2030, we believe the business will do much better in the years to come,” says Group CEO Eng. Saleh Alhlafi.
“Since water initiatives in the Kingdom are expected to cost over $10 billion a year for the next five years, our businesses that are participating in many of these projects will undoubtedly prosper.”
Partners of Success
Collaborating with its partners, Al-Mousa Trading Co, the group’s main company dealing with water production and related activities, supplies all water pumps and accessories types, as well as some other water products for a variety of applications in the public and private sectors. In addition to pumping systems, the company also delivers advanced thermal systems such as boilers, calorifiers, and solar water heaters, and high-quality piping solutions including PPR, HDPE, PEX, and acoustic systems for residential, commercial, and industrial projects.
For the benefit of its customers, it also provides comprehensive product services and maintenance facilities. The company has recently stocked a large inventory of submersible pumps up to 120kW, further strengthening its position as a key distributor of Grundfos in Saudi Arabia. This initiative is aimed at saving valuable time for its customers by ensuring they have immediate access to high-quality high-performance, and reliable pumping solutions that meet the demands of critical applications. Thus, as a trusted partner of Grundfos, Al Mousa Trading Co. is committed to offering top-tier solutions that support Vision 2030’s sustainability and innovation goals.
In addition to being recognized by Grundfos as an Excellence Distributor for 2024, Al-Mousa Trading Co. is an authorized partner and trusted distributor of Peerless Pump, a global leader in fire protection pump systems. Moreover, the company has delivered high-performance, sustainable water treatment solutions across the region through partnering with Filtralite®. Through this strategic partnership, It’s enabled to get more efficient biological treatment, physical filtration, and tertiary water treatment using advanced materials like: Filtralite® Clean and Filtralite® Pure filter media which are designed to meet the highest standards in both biological treatment and physical filtration. Engineered with a unique porous structure and made from lightweight expanded clay, these solutions maximize filtration efficiency, enhancebiofilm growth, and reduce operational costs – all while enabling larger volumes of water to be treated effectively. Together with other several partners, those are contributing to a cleaner, more sustainable future, aligned with Saudi Vision 2030 and global environmental goals.
Case Study: Successful Witness Test for GRUNDFOS Water Pumps at Riyadh Facility
A comprehensive witness test for GRUNDFOS water pumps was recently conducted at a specialized facility in Riyadh, as part of the ongoing Arar University Project. The testing session included the active participation of the project consultant, the main contractor, and the end user, ensuring transparency and alignment with all stakeholder expectations. During the session, several critical technical parameters were thoroughly verified to confirm compliance with the project’s performance requirements. The pumps demonstrated full capability in meeting the specified flow rate and head, reflecting strong hydraulic performance and suitability for the application.
Efficiency was carefully assessed, with results confirming that the pumps deliver optimal energy performance, ensuring long-term reliability and cost-effective operation. Power consumption was monitored in kilowatts to verify that each pump operates within the expected energy usage limits, contributing to efficient power management across the system. Electrical performance was also examined, with both amperage and voltage readings falling within the required range. This confirms the pumps’ alignment with the electrical standards of the project and ensures safe, stable operation under all expected conditions. The Net Positive Suction Head (NPSH) was also tested and measured in feet, with the results showing excellent suction handling capabilities, eliminating the risk of cavitation. Moreover, vibration levels were recorded and found to be minimal, indicating smooth and quiet mechanical performance. Additionally, the pumps’ revolutions per minute (RPM) were confirmed to be consistent with design specifications, ensuring sustained and reliable operation.
The successful completion of this witness test represents a key milestone in the Arar University Project. It confirms that the selected GRUNDFOS pumps are fully capable of delivering the required performance standards and operational stability. This achievement stands as a testament to the quality of equipment selected for the project and to the rig- orous verification process followed to ensure excellence at every stage. Al-Mousa Trading Co. is not just navigating change—it is helping to shape the future of water infrastructure in Saudi Arabia and beyond.
Al Mousa Trading’s Strategic Role in 2030 Projects
“Whether they are utilized for HVAC, firefighting, residential applications, housing projects, or irrigation, we are solution providers for some of the most renowned water pump manufacturers worldwide,” says company CEO Lu’ay Altoussi. “You can see that we are involved in many of the projects under Vision 2030 that are being developed by the government’s Public Investment and that we call “high-connect” projects.”
These massive projects, such as NEOM, King Salman Park in Riyadh, and Red Sea, are supplied by Al Mousa Trading Company. By 2030, Global, a collection of upscale, ultra-luxury resorts, hopes to rank among the world’s most popular travel destinations. Al-Mousa’s revenue nearly doubled to $32 million last year from about $8 million three years earlier. Outside funding undoubtedly contributed to this expansion, and the business strives to keep expenses low, which pleases the banks and allows it to grow gradually but steadily.
The Right Team, The Right Vision
Notwithstanding this success, there have been difficulties in recent years, beginning with the COVID-19 pandemic’s consequences and most recently the conflict in Ukraine. Although there have been difficulties along the way, Altoussi contends that a business is similar to a successful football club in that having the appropriate players on board is essential if you want to win.
“We need to invest in a new department, and now is the time to do this because the market is booming and the government is so supportive,” Altoussi says, adding that the company’s next goal is to generate more than $135 million in revenue annually.,,
