At the “New Solutions for Water” conference held in Hungary, Veolia unveiled ambitious objectives to significantly enhance its growth in the water technology industry, aiming to achieve a growth rate three times that of the market.
This initiative is part of Veolia’s larger GreenUp program, which seeks to capitalize on the anticipated increase in demand for advanced water treatment technologies.
Several global trends are propelling this market expansion, including growing water scarcity, the need for climate change adaptation, health issues, and the increasing demand for water in critical sectors such as pharmaceuticals, semiconductors, and data centers.
Veolia estimates that the current market value of water technology is around €220 billion, with a consistent annual growth rate of 2 to 3%.
As the industry leader, Veolia is strategically positioned to leverage this momentum, forecasting an annual growth rate of 6 to 10%, significantly surpassing the market average. The company’s strategy focuses on its comprehensive range of technologies and its capacity to generate value by integrating its diverse business operations.
To facilitate this accelerated growth, Veolia is concentrating on five primary areas of innovation, which include:
- Advanced treatment of micropollutants in water, such as PFAS, pesticide residues, endocrine disruptors, and microplastics
- Biological wastewater treatment, water reuse, and bioenergy production from sludge
- Recovery of valuable metals and salts
- Production of ultrapure water for industries like pharmaceuticals and microelectronics
- Energy-efficient desalination solutions to enhance sustainability and performance
“It is essential to address the rising demand in critical water technology sectors to enhance the competitiveness of regions and industries while tackling sustainable resource management challenges. With our global technological leadership and the synergy of innovations across all our businesses, we possess a unique capability to create customized solutions at competitive prices for communities and key industries like microelectronics and pharmaceuticals, enabling us to grow two to three times faster than the market,” stated Estelle Brachlianoff, CEO of Veolia.
Source :Veolia
